Thursday 29 September 2011

Kindle Fire: Why Amazon's tablet is not coming to the UK

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Amazon overhauled the Kindle range this week, but it also made one vital, shock announcement – that the new Kindle Fire will only be going on sale in the US for now. We really wanted the Fire to launch over here as well – join us after the break to find out why it hasn’t.

We’ve been waiting for the new Amazon Kindle Fire for some time, with the belief that the latest tablet would be a lot cheaper than existing products. That’s turned out to be in the case – in the US at least – but Amazon has decided against releasing the Kindle Fire in the UK.

The Kindle Fire looks like being one of the most exciting tablets yet – it may lack the bells and whistles found on an iPad – such as a camera or 3G – but as most tablets are used in the home, does it really need them? We were more interested in the bargain basement price and ease in which you’ll be able to purchase magazines, which could potentially open up a whole new market.

Why hasn’t Amazon launched the Kindle Fire in the UK then? Unfortunately, the company is pushing its cloud-based storage service, which is currently only up and running in the US. With the ability to access your online files, or download apps from Amazon’s Android store, the Fire makes a lot of sense.

Take away the ability to sync files, or to download the latest apps and games, and the Kindle Fire is then little more than a colour eReader. So it seems that we’ll be waiting for some time yet – at least until Amazon sorts out an online storage solution and app store over on this side of the Atlantic.

We’d like to hear your thoughts, though. Would you buy the Amazon Kindle Fire even if it didn’t offer support for online storage and apps? How much would it need to cost to make you consider it without all of the functionality? Or would you even be willing to buy one in the US, and try to install a regular version of Android on it?

This blog post was written by The Gadget Show.

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