Thursday 26 May 2011

Be guided around Tesco by sat nav

An Android-only app will enable people to find items in the store through the use of a sat nav system.
imageThis is great! I recently told somebody wouldn’t it be a useful idea to have an app for your smartphone to guide you around Tesco and now there is one but only available on Android.
The system is currently being trialled in an Essex Extra store, the new app will also allow people to send their shopping lists to another person who also has the app installed.
This is how its going to work.
  • When you enter your Tesco store, the app will create a store map with your whole shopping list displayed in front of you.
  • Then press start and the app will find the quickest route for your specific items.
The good thing about this app is that if you forget an item you can easily add it to your shopping list at anytime which will then get added to your current route.
The app isn’t officially available on the Android marketplace just yet but if you want to give it a go you can join the testing group and visit the one and only store in Romford.
This is what Nick Lansley, head of research and development for Tesco said in the company’s technology blog:
“We now have a comprehensive 'sat-nav' system working INSIDE one of our Tesco stores…The new service is able to show you where all your wanted products are on a store map, show you where you are on that map, and guide you round the store to pick up your products using the shortest route.” 
Also he mentioned:
“We won't be rolling this out to customers in general for a while because we have to think about how useful it's going to be. The system involves a lot of infrastructure installation in the stores so we need to get all kinds of people involved in thinking about the customer experience. It would be awful if we did all this work but few customers really used it.”

Would you find the app beneficial?

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