Thursday, 28 April 2011

4oD on your iPad

imageChannel 4 follows in the BBC’s footsteps with an iPad app.

If you have an iPad you can catch Channel 4’s catch up service, 4oD now with their new app ready to use on your Apple tablet device.

Currently, it is an ad-supported app and sponsored by Heineken.

You can catch a wide variety of programmes from the website but excludes archived content and shows from the US.

Channel 4’s head of VoD Sarah Milton said:

"Collectively, connected TV is an interesting opportunity and in aggregation is a significant market, but at the moment it's all pretty fragmented.

There's little in the way of consistent formats and we need some degree of scalability and longevity. The manufacturers are also continually developing new versions of their products."

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